We know you've been waiting for this announcement for a long time: yes, the new 2023 COLLECTION will soon be online and available on our website!
With the 2023 collection, which we have renamed LESS IS MORE, we have further perfected the Fedda line, maintaining the iconic structure but simplifying the shapes. As you well know, every detail of the Fedda garment is designed to give maximum performance at any time of the day, from relaxing in the stables with friends who are passionate about riding to hours in the saddle itself, during the race or lesson. But that's not all, our garments as well as being technical and performing are also clothes of great design, created in the same way as haute couture clothes.
As always, our garments are uniquely and proudly Made In Italy. In our laboratory in Lurano, in the province of Bergamo, we personally follow the processing of each individual product, from the design to the "assembly" of the finished garment. This gives us the possibility of having immediate quality control, which guarantees a finished product of the highest level and with top-of-the-range performance.
Furthermore, as you already know, Fedda is synonymous with quality but also with respect for the environment. Even with this new 2023 collection, we have set ourselves the goal of using only raw materials with the lowest possible environmental impact. How benefit company, one of our aims is to do good to the Earth we inhabit and therefore we try to reduce the introduction of pollutants as much as possible and to use processes that respect the ecosystem. That's why you see all of these certifications in the description of our garments! Each Fedda item is designed to be of superior quality and to last over time, since Fedda is against the disposable logic that fast fashion proposes. Always in line with our principles, we continue to produce all products ethically and sustainably only in Italy, as we are against the delocalization of production.
Less is more! But let's get down to the details...
"Less is more" is the principle on which all the work for the creation of the 2023 collection is based. The collection is designed to support the rider's performance even better, eliminating the superfluous and leaving the essential of the unique and iconic structure of the products Fedda!
We have made some changes to the products of the previous collections that make them even more performing and suitable for following you on all your adventures. For example, the internal finishes have been revised in the same key of simplification to eliminate any risk of chafing and we have studied even more in depth the curved seams that you are already familiar with, to obtain an iconic but unquestionably one of the best clothing on the market.
We don't want to reveal too much right now but we anticipate a little something… what do you think about wearing Fedda also on the upper part of the body? In addition to the headband and neck warmer, you will have the opportunity to try on some items that will be added to the products available on our site, always in line with the Fedda quality you know and with our ideals!
Another novelty of the 2023 collection is the long-awaited MEN'S LINE: from jeans to trousers - passing through thermal underwear - finally boys too will be able to wear Fedda! You will discover step by step in each article all the characteristics of each garment, for riders who want technical, comfortable and above all environmentally friendly clothing, like the rest of the Fedda line.
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Be ready because from now to the next few months we will reveal lots of news to you every week… Stay tuned 🤩
